Caterpillar to Butterfly Forest SchoolSpring 2023
Caterpillar to Butterfly Forest School (caterpillartobutterflyforestschool.com) is a Bay-Area based outdoor education program whose visual needs primarily involved the development of a logo, web site, business cards, banners, and digital and physical flyers. The client’s brand required a casual approach, a logo that appeared hand-drawn as if by a gifted child along with a consistent appearance across physical collateral to trigger an instant recognition by parents, people who are already juggling a lot of information thrown at them about their child’s school and extracurricular programs. As a result, we’ve created a standout design and a brand identity and logo that are instantly recognizable across parent group-chats in the area.


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