Threatened SkateboardsSpring 2024
Skate brands draw from a deep well of street culture. Think of the many stickers slapped on road signs across your urban commute. Keeping in mind this strong commitment to staying true to the culture, Threatened Skateboards was in need of illustrations and branding for their decks, merch, and stickers. The brand is primarily inspired by animal conservation, using recycled wood and donating partial proceeds towards animal rights organizations. This lended itself well to using homages of endangered animals in their product offerings. Skate brands may or may not have an official logo front-and-center on all their products, but it’s important to have a consistent theme regardless. As such, we designed a number of visual assets that easily identify the brand and the mission and would also would fit well on anything from the bottom of a skateboard to a t-shirt to a sticker covering your local bodega’s health department rating.


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