- Caterpillar to Butterfly School
- Mood Cannabis Company
- Middle Child Sandwiches
- Threatened Skateboards
- Post-Bubble Beverages
- Shelf Staple Foods Co
- Greg’s Vintage Audio
- Custom Illustration
- Bands and Music
- Paintings
- Misc.
Shelf Staple, as the name suggests, is all about dry consumable goods that live on in your pantry shelves for as long as needed. The brand is all about high-quality and reliable product, but with so many other qualified players in that market it would be hard to stand on that tagline alone. That being the case, we developed a design ethos which synthesizes minimalist design with a special attention to eye-grabbing colors and layout, obviously to catch the eye of the average shopper moseying down the dry goods aisle. We approached the brand’s different lines with consistency to reduce potential confusion e.g. packaged rice follows a specific design with color and copy while pastas offer a bright-colored simple box with the pasta illustrated (and a window in to the box as well, not pictured). When it comes to standing out in a competitive market we believe that a miminalistic approach is not a hinderance when the minimalist elements themselves are maximized.